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    Discover 2019 Favorites
    Buying Guides - Makeup

    Discover 2019 Favorites

    It’s that time of the year! Here are our favorite product picks that are riding high in the beauty charts, handpicked especially for you.

    Frosted Gifts
    Buying Guides - Makeup

    Frosted Gifts

    New, exclusive and once a year gift sets from our top brands. Discover the most buzzed about festive gifts to treat yourself and your beloved ones to something beautiful!

    Beauty Friday Top Picks
    Buying Guides - Makeup

    Beauty Friday Top Picks

    Be prepared for Beauty Friday, Sephora’s exciting twist on Black Friday! For a limited time, we’re offering amazing offers from our top brands so you can save big while covering all your makeup, skincare and fragrance needs. With incredible savings from brands like Sephora Collection, Huda Beauty, Anastasia Beverly Hills, Kat Von D, Tarte and more, there’s never been a better time to try something new or refill your makeup bag with your faves! Look out for special pricing on bestsellers and additional discounts on sale items. Plus, don’t miss out on some last-chance products before they’re gone.

    Are you “The Romcom Girl”?
    Buying Guides - Skincare

    Are you “The Romcom Girl”?

    While coziness is key for marathon-viewing sessions, you never opt for comfort over style. Your Netflix time is also your skincare time. With popcorn at the ready and the lights turned low, you’re ready to mask away any concerns and restore your beauty!

    Are you “The Fearless One”?
    Buying Guides - Makeup

    Are you “The Fearless One”?

    A true risk-taker, you jump into every new trend head first without a second of hesitation. When it comes to makeup, you like things bold. No natural looks for you…you go for the stuff that makes a statement and leaves people in awe of your style.

    Are you the “The It Girl”?
    Buying Guides - Makeup

    Are you the “The It Girl”?

    Instagram feeds can’t get enough of an "it" Girl. You are a natural born trend setter, inspiring everyone to follow your lead. You are the queen of the selfie and never leave the house without putting on your best face. Your makeup is always on-trend and your makeup bag is full of the latest and greatest in beauty.

    Are you “The Adventurer”?
    Buying Guides - Makeup

    Are you “The Adventurer”?

    Always living in the moment, traveling and never missing out on an opportunity to see beauty around the world. Your appearance is important to you so you often have all the travel essentials you need in your bag. Always a great idea to travel in style!

    Are you “The Shopaholic”?
    Buying Guides - Makeup

    Are you “The Shopaholic”?

    You are often seen strolling around the mall loaded with bags from your favorite stores. You spend late-night hours scrolling for the newest launches, exclusive brands and limited editions; leaving your doorstep full of online packages daily.

    Boo! It's Halloween
    Trends - Makeup

    Boo! It's Halloween

    There’s no better time to show off your makeup skills (or learn a few new tricks) than Halloween! From shockingly surreal to gorgeously gruesome, our influencers, Agne Brunette and Salma Saadany share their favorite looks to help you nail your costume. Want to know the best part? Many of the products featured are the things you already have in your makeup bag and use all year long! And if you need to pick up a few new products, you’ve got the perfect excuse to do a little shopping!

    Foundations: How to Find Your Perfect Match
    Buying Guides - Makeup

    Foundations: How to Find Your Perfect Match

    Creating a flawless complexion has never been easier thanks to the various formats compositions and shades that are now available. If you recall the horror stories of cakey applications and orange jawlines, it’s clear just how far we’ve come. Bad foundations now belong in the hall of beauty don'ts, along with glitter mascara and over-plucked eyebrows. So, with this in mind, here’s how to find the perfect foundation for you...

    Perfume 101: Let's Learn The Terms
    Buying Guides - Perfume

    Perfume 101: Let's Learn The Terms

    First things first, let’s break down all the terminology you should familiarize yourself with so that when you do go to buy your new perfume, you feel confident in knowing what to look for and what’s the best option for you. Perfumes can be divided into four categories, ranked from the strongest and most long-lasting to the lightest and most ephemeral. They are: Perfume (Parfum), Eau de Parfum (EDP), Eau de Toilette (EDT) and Eau de Cologne (EDC).

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